Privacy Policy
Last Updated: 2026
Wall and Back ("we," "us," "our," or "Company") operates the wallandback.co.za website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site dedicated to providing information about online casinos and gambling affiliates.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us or subscribe to our newsletter, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referral source, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and track user behavior for analytics and affiliate purposes.
- Usage Data: We collect information about how you interact with our Site, including clicks, time spent on pages, and content preferences.
How We Use Information
We use the collected information for the following purposes:
- Conducting analytics and understanding Site performance through Google Analytics and similar tools
- Tracking affiliate referrals and commissions from casino partners
- Improving Site functionality, content, and user experience
- Sending newsletters and promotional materials (with your consent)
- Responding to inquiries and customer support requests
- Complying with legal obligations and preventing fraud
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behavior and Site performance metrics.
- Affiliate Cookies: Monitor referrals and commissions from our casino partners.
- Marketing Cookies: Enable targeted advertising and campaign tracking.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. Each third party maintains their own privacy policies, and we encourage you to review them before providing any personal information or engaging with their services. Your use of third-party sites is entirely at your own risk.
Your Rights
Depending on your location, you may have the following rights:
- South African Users: Under the Protection of Personal Information Act (POPIA), you have the right to request access to, correction of, or deletion of your personal information.
- EU/UK Users: Under GDPR, you have rights including access, rectification, erasure, and data portability.
- US Users: Depending on your state, you may have rights under CCPA or similar legislation.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, or resolve disputes. Affiliate tracking data is retained in accordance with industry standards and our partner agreements. You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
Email: privacy@wallandback.co.za
Website: wallandback.co.za
We will respond to your inquiry within 30 days or as required by applicable law.